About Metson
Founded in 1994 in Johannesburg, Metson World has evolved from a local manufacturer into a globally trusted partner. We combine science, chemistry, and engineering to deliver advanced crop nutrition to growers across South Africa and international markets.
About Metson World: More Than Three Decades of Agricultural Innovation
Founded in 1994 in Randburg, Johannesburg, Metson World has grown from a small agricultural manufacturing business into a trusted supplier serving South and Southern Africa, with reach into international markets. Its growth has been built on quality raw materials, technical capability pushing biostimulant boundaries with a clear focus on supporting the needs of farmers across Africa.
our vision
Metson's vision is to be the first choice in crop solutions by adding value to the Agricultural Industry.
First Choice embraces being a specialist, leading the way, being the benchmark, and having a Metson product in each spray tank or first on farm.
Crop embraces the soil, seed, roots, leaves, and yield (harvest)—the entire plant, and agriculture.
Solutions embrace providing potential options to resolve business and customer challenges.
our MISSION
Metson's mission statement is to render an Excellent Technical, Operational, and Production Service, in conjunction with Legendary Customer Support
by optimising sustainable crop solutions, ethically, regeneratively, and Proudly South African. We commit ourselves to continuous research and product development, ensuring that we stay abreast of required local and international standards and best practices authentically and collaboratively with industry partners.
Our Core Values
Provide excellent technical, operational and production service, in conjunction with legendary customer support.
Be successful and grow through:
Passion
We care deeply about agriculture, people, and results.
Focus
We stay intentional, disciplined, and purpose-driven in what we do.
Innovation
We keep breaking barriers and improving to meet the changing needs of modern farming.
Perseverance
We are committed, resilient and determined to work alongside the grower and distributor to provide the best solution to every situation.
Integrity
We act with honesty, accountability, and responsibility in every business and relational interaction.
The POLECC Principle
Core Operating Principles
Core Operating Principles (POLECC) facilitates corporate culture and values throughout Metson. These principles provide a toolkit for employees to perform effectively and efficiently, that allows Metson to achieve stated objectives, and so thrive and stand out above the rest as the First Choice.
POLECC principles require collaboration and teamwork across functional departments and divisions, as well as together with customers and suppliers.
Plan
We think ahead and prepare with purpose.
Organise
We create structure that supports efficiency.
Lead
We guide with accountability and direction.
Execute
We deliver with consistency and intent.
Control
We monitor standards and stay aligned.
Communicate
We keep people informed, connected, and clear.
Our Expertise
Metson World combines the expertise of scientists, chemists, sales, and technical crop and soil specialists to develop products that are practical, effective, and consistent. With advanced laboratory and production facilities, every solution is tested and refined to perform under real-world farming conditions.
Quality & Innovation
Metson products are proudly manufactured in South Africa using carefully selected local and international raw materials. Through continuous research and development, the company creates nutrient-rich, highly bioavailable, and environmentally responsible solutions for modern agriculture practically.
Commitment & Innovation
Innovation is central to everything we do. Through ongoing research and development, we continuously refine and expand our product offering to meet the evolving needs of modern agriculture. Metson‘s commitment to innovation is bolstered and fuelled by the need to optimise current productive farming and arable land to meet future population demands and climate-based challenges. From large distributors to small farms, our goal is simple: help growers succeed.
Meet the team below.
Growing with Metson!
Groei saam met Ons!
Why Partner With Metson?
Proven Performance
Lab-tested and field-proven for real-world results.
Expert Support
Direct access to our chemists, agronomists, and field specialists.
Locally manufactured to strict international standards.
Integrated Crop Solutions
Phenologically aligned programs from seed treatment to harvest.
30+ Years Experience
A trusted agricultural partner since 1994.
Meet the Team
Our strength lies in our people.
People are at the heart of every product and partnership at Metson. From laboratory specialists to Regional Sales Managers in the field, the team works closely with agents and farmers to provide practical guidance, technical support, and dependable service season after season.
From laboratory to on-the-farm, the Metson team is dedicated to helping you grow with confidence.
Regional Sales Managers: Agricultural Expertise Across South Africa
Our Regional Sales Managers are experienced agricultural professionals dedicated to supporting farmers, agents, and distributors across their respective regions. With strong agricultural backgrounds, industry experience, and practical field knowledge, they provide reliable guidance tailored to customised farming conditions and crop requirements. Operating throughout South Africa and surrounding regions, our team combines technical expertise with hands-on service to help clients achieve better farming results and long-term success.
Wallace Knipe
Senior Manager: Regional Sales South
Brings 30+ years’ experience, covering Western, Northern, and Eastern Cape regions, specialising in canola, citrus, cover crops, pome fruit, potatoes, stone fruit, vines, and wheat.
Contact:
wallace@metson.co.za // +27 60 741 9056
Jaco Botha
Senior Manager: Regional Sales North
Contributes 26 years’ experience in Mpumalanga (Highveld and Lowveld), Limpopo, and Northern KwaZulu-Natal, with expertise in citrus, macadamia, maize, pome fruit, soya, stone fruit, subtropical fruit, sunflower, vegetables, vines and wheat crop production. In addition, he extends Metson AMEA’s cross-border brand and product range through his work with farmers and distributors in Botswana and Mozambique.
Jaco is CropLife accredited.
Contact:
jaco@metson.co.za // +27 76 153 9711
Danie Luther
Senior Manager: Regional Sales North
Offers 15 years’ experience across Limpopo, KwaZulu-Natal, Mpumalanga (Highveld), and Gauteng, with expertise in citrus, macadamia, maize, pome fruit, soya, turf, stone fruit, subtropical fruit, sunflower, vegetables, vines and wheat crop production. He also supports Metson AMEA’s cross-border brand and product range, working with subsistence and commercial farmers across countries such as Egypt, Eswatini, Lesotho, Malawi, Zambia, Zimbabwe, and beyond.
Contact:
danie@metson.co.za // +27 76 982 7254
Pieter Grobler
Senior Manager: Regional Sales Central
Offers 15 years’ experience across Free State, Northern, and Eastern Cape, championing canola, cotton, maize, peanuts, pecans, soya, sunflower, and wheat.
Pieter has a Diploma in Agriculture and is CropLife accredited.
Contact:
pieter@metson.co.za // +27 60 977 0118
Martin Coetzer
Manager: Regional Sales Central
Provides 21 years’ experience covering the North-West and Gauteng, with a regional focus on canola, cotton, maize, peanuts, pecans, soya, speciality crops (Garlic, Hemp, Saffron etc) sunflower, and wheat commercial crop production.
Martin is Middle Management Certified as well as CropLife and BASOS accredited.
Contact:
martin@metson.co.za // +27 72 147 8036
Eduard Foord
Manager: Regional Sales Central
Brings 10 years’ experience within the Free State and Eastern Cape regions. He supports commercial farmers with specialised expertise in regional crop production and distribution.
Contact:
eduard@metson.co.za // +27 79 892 4881
Technical Sales Support: Specialist Services for On-Farm Success
To maximise on-farm success, the Metson Technical Sales Support (TSS) team partners with our Regional Sales Managers to deliver specialist technical services.
These include:
- Leaf analysis (identifying nutrient deficiencies and crop imbalances)
- Soil analysis (assisting with soil health and nutritional management)
- Water analysis (evaluating water quality and suitability)
- Product miscibility and compatibility testing (ensuring tank mix and product usability)
- pH titrations (evaluating water quality and suitability)
- In-house tunnel and phytotron trials (supporting controlled-environment testing and technical validation)
- Commercial field trials (conducted in partnership with consultants and industry bodies such as universities, ARC, CRI, and others)
At Metson World, we believe in building strong partnerships through knowledge, service, and trusted agricultural support. The Technical Sales Support team plays a critical role in supporting customers through the delivery of reliable service, technical expertise, and practical on-farm assistance. Working closely with farmers and clients, the team ensures accurate sampling, efficient processes, and dependable results that enable informed decision-making.
Guided by Metson‘s core values of passion, focus, persistence, innovation, and integrity, the team is committed to maintaining high standards of accuracy, responsiveness, and professionalism. In addition, the team applies the POLECC approach (Plan, Organise, Lead, Execute, Control, and Communicate) in their daily operations, ensuring structured, consistent, and well-coordinated service delivery.
Christo
Technical Sales Support: Central
Christo supports the Central region with accurate leaf and soil sampling, bringing strong practical experience and a dependable, service-focused approach to technical support. He works closely with farmers and the wider sales team to help ensure reliable sample collection and responsive on-farm assistance.
Damian
Technical Sales Support: North
Damian supports the North region, working closely with the sales and R&D teams while continuing to build his technical capability and contribute to consistent on-farm service delivery. His role strengthens the link between field requirements, technical support, and the broader delivery of practical agronomic service to customers.
Research & Development: Bridging Innovation and Field Success
At Metson, our Research and Development team bridges innovation and field success. This highly specialised group combines deep academic knowledge with decades of combined hands-on industry experience, turning research into practical, sustainable solutions that optimise soil health, increase crop yields, and maximise returns for farmers.
Stuart Daly
Senior Manager: R&D Operations
Stuart serves as a crucial link between innovation and execution, helping align product development with the evolving needs of the agricultural sector. He plays an important role in coordinating research activities, supporting trial processes, and helping translate technical development into practical, field-ready solutions. His contribution strengthens the connection between scientific innovation, operational delivery, and the consistent advancement of Metson‘s product offering.
Anro Smith
Manager: R&D Trials
Anro leads Metson‘s trial work, ensuring regulatory compliance, high-quality data collection, and reliable field performance. His technical expertise supports the sales team through the interpretation of leaf, soil, and water analyses, enabling informed decision-making and effective product positioning. He also plays an important role in guiding on-farm product application, including cropping strategies, tank mix compatibility, and the development of solutions suited to real farming environments.
Craig Gurnell
Controller: R&D Chemical Lab and Technical Development
Craig applies his background in Chemistry and Chemical Engineering to develop product formulations that address complex agricultural needs. He supports technical service work through water titrations, product compatibility testing, custom client mixes, and practical problem-solving for field-based requirements. Craig also contributes to rigorous quality control and investigation processes that help maintain safe, stable, and effective product performance.
Johan Habig
R&D: Soil Microbiologist
Johan helps farmers understand how agricultural practices affect soil biological health and fertility. Through microbial analysis, he provides insight into how efficiently soil systems function, including nutrient cycling and the decomposition of organic material. His work supports timely, data-driven decisions that can improve fertiliser use, strengthen soil longevity, and enhance crop performance.
Together, the R&D and TSS team strengthens Metson‘s ability to develop practical, science-led solutions that respond to real on-farm challenges. By combining research excellence with field relevance, the team helps ensure that innovation is translated into consistent product performance, technical credibility, and long-term value for growers.
CIBDO Team: Customer-Facing Excellence in Order Management
The CIBDO (Consignment, In-Transit, and Direct Orders) team forms a vital customer-facing function within the business, representing Metson in many day-to-day client interactions. As a cohesive and resilient team, it operates in a dynamic environment where problem-solving, responsiveness, and consistency are essential.
The team operates under the leadership of the Managing Director, Adri Truter, whose guidance and commitment continue to strengthen and shape the function and its contribution to the business. Guided by Metson‘s CORE VALUES, the team delivers trusted, reliable service through a structured POLECC (Plan, Organise, Lead, Execute, Control, and Communicate) approach that supports coordinated and efficient execution.
Ann Pelser
Manager: Planning, CIBDO, Plant PMW & Governance
Ann plays an integral role across Planning, CIBDO, Plant PMW, and Governance, ensuring the effective coordination and execution of daily operations. She helps align operational requirements with governance standards through structured planning, workflow coordination, and careful oversight across multiple functions. With a strong focus on production planning and logistics, Ann contributes to continuity, efficiency, and consistency across the business.
Cecilia Henning
Controller: CIBDO
Cecilia oversees CIBDO operations and works closely with consignment depots across the North and Central regions. She coordinates the orders process, consignment requests, and customer queries while supporting consistency through accurate monthly stock balancing. Cecilia also plays an important relationship-management role, maintaining strong client partnerships through clear communication, dependable service, and a practical understanding of customer needs.
Charlene De Jonge
CIBDO Coordinator
Charlene is responsible for coordinating consignment, in-transit, buffer stock, and direct orders across the Western, Eastern, and Northern Cape, as well as parts of the Free State. She manages orders, consignment requests, and customer queries with a structured, detail-focused approach, while accurate monthly depot stock balancing helps maintain control across her region. Her consistent communication and reliable service delivery contribute to smooth day-to-day execution and strong client relationships.
Together, the CIBDO team helps keep customer orders moving efficiently through responsive coordination, clear communication, and dependable follow-through. Their contribution strengthens service delivery across the business and reinforces Metson‘s commitment to consistent, customer-focused support.
Logistics Team: Reliable Delivery Across Customer Networks
The Drivers Team forms a vital operational link between Metson‘s internal functions and its customers, ensuring products are delivered safely, efficiently, and on time. Every delivery matters! And the team understands the importance of getting the right product to the right customer with the right truck, at the right time, responsibly and with care.
Renier Blackie (Manager: Plant Logistics and Warehouse) leads the warehouse and logistics function, ensuring that operations run smoothly and deliveries are executed efficiently. The drivers include (from left to right) William Frost, Dillon Knox, Brian Vilakazi, Josef Bofelo, Duncan Zondi, Khomotjo Makgoadi, and Jim Maloka—all experienced drivers who bring consistency and professionalism to every delivery, ensuring accuracy and reliability in their day-to-day responsibilities.
Guided by Metson‘s core values of passion, focus, persistence, innovation, and integrity, the team applies the POLECC approach in its daily operations to support structured, well-coordinated, and accountable delivery execution. Health and safety remain central to all activities, while professionalism, loyalty, and a positive attitude continue to shape how the team conducts itself on the road and in every customer interaction.
Marketing Team: Driving Brand Strength and Strategic Growth
The Metson World Marketing Team is responsible for driving and strengthening the Metson World brand through strategic marketing initiatives, brand development, and sales support. Together, the team supports Regional Sales Managers and the wider business through effective communication, promotional activities, branding, and customer engagement initiatives that strengthen the Metson World presence across the global agricultural industry.
Mandy van Rooyen
Coordinator: Marketing and Sales
Mandy brings over 30 years of marketing experience and plays a key role in driving and implementing the company’s marketing strategy in alignment with overall business objectives. She oversees day-to-day marketing activities, coordinates projects and campaigns, and supports regional operations through effective marketing communication and brand management. With a strong focus on collaboration and attention to detail, Mandy helps ensure that marketing initiatives are delivered professionally, consistently, and in support of the wider business.
Michelle Billson
Administrator: Marketing and Sales
Michelle provides valuable support to the marketing team through the coordination and administration of daily marketing activities. She plays an important role in ensuring that product labels and Product Data Sheets are accurately updated, correctly filed, and maintained in line with company standards and compliance requirements. Michelle’s organised approach and reliability contribute to the smooth running of promotional activities, internal workflows, and marketing support processes across the business.
Grayson Luies
Assistant: Marketing – Graphic Designer
Grayson is responsible for the design and development of marketing and promotional material, as well as visual content that supports the Metson brand across multiple platforms. Working closely with the marketing and sales team, he contributes to advertisements, product-related visuals, and branded communication aligned with the company’s identity. As a newer member of the team, Grayson continues to build valuable industry knowledge and practical design experience while contributing to the visibility and consistency of the brand.
